Bottled Water Facts

• Fastest growing segment in the beverage industry

• About 70 percent of consumers say they drink bottled water (American demand 8.6 billion per year)

• The 2011 market forecast is $87 billion, an increase of just over 40% since 2006

• The consumption more than quadrupled between 1990 and 2005. Purified water is now the leading global seller, with U.S. companies dominating the field
  
  
  

The Truth About Bottled Water

• Less regulations (FDA)
  (1999 study found 1/3 of samples tested with contaminants above mcl)

• Price $1.59 / liter

• Environmentally unfriendly
  (landfill waste, plastic bottles require 17 million barrels of oil to produce, etc.)

• "Convenient"

• 40% of bottled water comes from municipal water sources
  
  
  

Comparison

Leading Bottled Water Brand Price $1.59 / liter ($6,018.80 / 1,000 gal.) 1916 times greater		FPB Price $3.14 / 1,000 gal. ($0.00083 / liter)
"Convenience" Drive to store and wait in line to pay		Convenience At home delivery

Sources:
Food and Drug Administration
Consumer Reports
Environmental Working Group
Committee of Energy and Commerce
Natural Resources Defense Council
Good Magazine
Container Recycling Institute
International Bottled Water Association