Approve Agreement between FPB and Farmers Bank to Locate a CustomerService Representative (CSR) at the New West Frankfort Branch Bank onLouisville Road:
Staff recommends that the Board approve an agreement between FPB andFarmers Bank for the location of a Customer Service Representative in theNew West Frankfort Farmers Bank Branch.
Staff met with Joe Smith, Board Chairman and Michael Dudgeon, Secretary-Treasurer and discussed a request from Farmers Bank to locate a CSR at the new branch. It was decided that we would proceed with the request. Staff Attorney has reviewed the Agreement and it meets with his approval.
Farmers Bank East Location Summary
On April 3, 2006 our pilot office project started on the east side of town at Farmers Bank. Prior to its start all other local financial institutions were contacted by FPB representatives and told of the pilot project and those that returned calls were given the opportunity to offer a similar rent free proposal. FPB's goal was not to have CSRs in every bank but provide services system wide as an added convenience to our customers. Listed below are details related to the customer flow and average results based on both payments and orders placed.
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April
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May
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June
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July
|
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August
|
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September
|
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October
|
|
November
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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$1,077
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|
$2,393
+122%
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$4,563
+91%
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$3,725
-18%
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|
$5,157
+38%
|
|
$8,158
+58%
|
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$6,708
-18%
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$7,942
+18%
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*Payment amounts represent the overall monthly daily average in addition to Farmers Bank’s normal payment collections*
Orders Placed
(Monthly Total)
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April
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May
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June
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July
|
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August
|
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September
|
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October
|
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November
|
|
December |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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125
|
|
187
|
|
277
|
|
311
|
|
805
|
|
677
|
|
433
|
|
557
|
|
422
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The services offered to our customers at this location are certainly beneficial to FPB. We have a presence on the East side of town that we never had before for both residential and commercial accounts. Extended Friday hours and Saturday hours allow our customers to conduct business at times that do not interfere with work schedules.
Based on the experiences we have had with this location the new West location will give us coverage throughout our service area. Staff feels strongly that the new west side location will mirror the results we have seen on the East side.
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