Informational Item – Addition of 12 Channels to Cable Advertising Insertion System:

Due to the acquisition of additional cable advertising insertion equipment, Media Services will soon begin offering advertising avails on 12 additional channels.  This addition will bring our total insertion capability to 32 channels.  The 12 new channels for insertion are:  Hallmark, TV Land, Travel Channel, Weather Channel, National Geographic, CNN Headline News, CNBC, Outdoor Channel, SPIKE, AMC, Court TV and Cartoon Network.

These new channels have been placed in our existing rate card structure based on the recommendation of our account executives.  After a six month period of monitoring the popularity of these new channels, modifications to the tier alignment may be necessary. It is important to note that no rates have been changed.  We are simply adding new networks into the existing tier structure, and in a few instances, moving existing networks into a different tier to properly balance the tier structure and pricing levels.

A copy of the existing rate card and a copy of the proposed new rate card with the additional 12 networks have been submitted for your information.  We are anticipating the implementation of advertising insertion on the new equipment by August.